M. Azeem, Maryam and Febriyanto, Ugik and Nurhadi, Ferrani Adinda and Halid, Hafinas (2024) Unlocking the Values of Artificial Intelligence (AI) in Human Resource Management (HRM) in Enhancing Employee Retention. Global Business and Management Research: An International Journal, 16 (2). pp. 463-476. ISSN 1947-5667

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Abstract

This study investigates the value of AI in HRM practices within organizations with a significant impact on employee retention. Design/methodology/approach: To achieve the stated objectives a systematic literature review (SLR) method was conducted. Findings: The finding of study emphasizes the importance of addressing these issues and the role of Artificial Intelligence (AI) in enhancing human resource practices to increase employee retention. AI techniques, such as machine learning and big data analysis, provide effective methods for predicting employee turnover, optimizing recruitment processes, boosting employee engagement, and undertaking sentiment analysis. Practical implications: By incorporating AI into HR practices, organizations can mitigate turnover issues and cultivate a more positive work environment, resulting in increased employee retention

Item Type:	Article
Uncontrolled Keywords:	Artificial Intelligence, Human Resource Management, Employee Engagement, Employee Retention
Subjects:	H Social Sciences > HF Commerce
Divisions:	School of Business Management
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	09 Nov 2026 09:25
Last Modified:	09 Nov 2026 09:25
URI:	https://repo.uum.edu.my/id/eprint/34682

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