Paimen, Mohd Shah and See, Kok Fong and Baharudin, Siti 'Aisyah and Waked, Hayyan Nassar (2026) Sustainable agrotourism in Malaysia: a systematic review of development, socioeconomic impacts, and future challenges. Journal of Economics and Sustainability (JES), 8 (1). pp. 1-15. ISSN 2637-1294

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (426kB) | Preview

Abstract

This study aims to provide a systematic review of agrotourism in Malaysia, including its development, socio-economic impacts, challenges, and potential to assist in post-COVID-19 recovery, all while aligning with the United Nations’ Sustainable Development Goals. Utilizing a systematic review approach based on the PRISMA guidelines, literature from key academic databases was scrutinized, yielding 20 relevant articles from 2011 to 2024. The review highlights that Malaysia’s agritourism, strengthened by government policies and entrepreneurial efforts, has potential benefits such as rural income diversification and cultural heritage preservation. However, it also faces challenges, including skill gaps and infrastructure limitations. The study emphasizes the need for improved skills training, infrastructure upgrades, sustainability promotion, and targeted marketing efforts. This review contributes to the theoretical understanding of agrotourism’s role in sustainable rural development and the integration of agrotourism within Malaysia’s post-pandemic recovery strategy. The study suggests practical measures for incorporating agrotourism into Malaysia’s recovery plans and identifies avenues for future research, including exploring tourist motivations, assessing community and environmental impacts, examining technological innovations, and evaluating its integration with broader rural development strategies. Overall, this review underscores agrotourism’s potential as a key driver of sustainable rural growth, economic resilience, and the preservation of Malaysia’s cultural and natural heritage.

Item Type:	Article
Uncontrolled Keywords:	Agrotourism, sustainable rural development, post-COVID-19 recovery strategy, socioeconomic impacts, rural economic diversification
Subjects:	H Social Sciences > HF Commerce
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	04 Nov 2026 06:21
Last Modified:	04 Nov 2026 06:21
URI:	https://repo.uum.edu.my/id/eprint/34714

Actions (login required)

View Item