Ahmad, Israr and Ahmad, Shuhymee and Alam, Bushra (2024) Skills and strategic planning: unveiling the nexus in SMEs - a case study. Journal of Intercultural Communication, 24 (1). pp. 43-62. ISSN 14041634

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Abstract

The study examines the determinants of companies' key skills and strategies to understand better how firms can use their resources to achieve success. This study is, therefore, undertaken for this reason to investigate the connections between possible variables. Specifically, it aims to examine the mediating effect of strategic planning on the relationship between technical skills, managerial skills, entrepreneurial skills, business skills, and performance of the small and medium enterprises in Punjab, Pakistan. Data was collected through self-administrative questionnaires with 265 owners/managers of small and medium enterprises in Punjab, Pakistan. PLS-SEM is used to analyze the data and test the hypothesis. The study's findings suggest a significant relationship between managerial skills, entrepreneurial skills, business skills, and strategic planning. Strategic planning mediates the relationship between managerial skills, entrepreneurial skills, business skills, and firm performance for the mediating effect. However, no empirical support has been found from the mediator on the relationship between technical skills and firm performance. This study provides valuable insights into strategic planning's role in improving the firm’s performance to the owners/managers of small and medium enterprises, policymakers, and researchers. SMEs’ owners/managers should also be encouraged to undertake strategic planning that can encourage them to utilize their resources to improve their performance. Finally, the study concludes with feedback from theory, methodology, consequences, guidelines, limitations, and future research.

Item Type:	Article
Uncontrolled Keywords:	Business skills, entrepreneurial skills, managerial skills, strategic planning, firm performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	10 Nov 2026 08:54
Last Modified:	10 Nov 2026 08:54
URI:	https://repo.uum.edu.my/id/eprint/35012

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