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Antecedents of consumer ethnocentrism

Albarq, Abbas and Nik Mat, Nik Kamariah (2007) Antecedents of consumer ethnocentrism. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 3-5 December 2007 , University of Otago, Dunedin, New Zealand.

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This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country Jordan. Seven antecedents were identified: culture openness, conservatism, collectivism, patriotism, control belief, interest in foreign travel and attitude toward foreign product. Each variable is measured by a 7-point Likert-scale of various developed past scales. Consumer ethnocentrism was measured using the CETSCALE 17 items. An 84 percent response rate was collected from 120 questionnaires distributed. Confirmatory factor analysis performed on the data reveals that the measurement model and structural model are statistically fit. Structural equation modeling (SEM) analysis establishes causal relationships between cultural openness, control belief, foreign travel, attitude and ethnocentrism.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN for Program and Abstracts 978-1-877156-28-0 ISBN for Proceedings CD 978-1-877156-29-9
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 19 Dec 2011 09:37
Last Modified: 19 Dec 2011 09:37

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