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Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs

Hassan, Syahida and Zambri, Suzana and Kasiran, Mohd Khairudin and Mahli, Mohamad Tarmidi and Abd Ghani, Nor Farzana and Muhammad, Muziah (2011) Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia.

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Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-0-9821489-5-2
Uncontrolled Keywords: Blog, Trust, E-commerce
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 26 Dec 2011 08:35
Last Modified: 04 Nov 2020 02:24

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