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The structure of a franchise disclosure document for a new franchise system in Malaysia

Mohd Harif, Mohd Amy Azhar and Perry, Chad and McCosker, Colin F and Mahad Noor, Norsyema Hani (2001) The structure of a franchise disclosure document for a new franchise system in Malaysia. In: Australian and New Zealand Marketing Academy Conference , 1st - 5th December 2001, Massey University Albany Campus, Auckland New Zealand.

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Franchising is the fastest growing method of doing business.In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s.However, there is little academic research to guide or regulate industry practices.Thus this research investigates the process of developing a new franchise system, with particular reference to the elements of franchise disclosure documents.This research used action research methodology to develop a new practical framework of franchise disclosure documents within the Malaysian government department that handles franchise regulation. Three main action research cycles (with two mini-action cycles for each main cycle) were conducted with three new franchise systems seeking to register with the Registrar of Franchise.To triangulate the findings of the action research, the researcher also presented them at a National Franchise Workshop.These activities showed that the franchise disclosure documents should comprise 25 elements: 9 elements of financial planning and 16 elements of non-financial items. This practical framework for franchise disclosure documents in a new franchise system was adopted by the Registrar of Franchise in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 0-473-08206-3
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: College of Business
Depositing User: Prof. Dr. Mohd Amy Azhar Hj. Mohd Harif
Date Deposited: 25 Apr 2013 06:42
Last Modified: 10 Feb 2014 05:02

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