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Quality of service and passenger perception of the taxi service in Changlun

Lee, Kuo Hsing and Razalli, Mohd Rizal (2012) Quality of service and passenger perception of the taxi service in Changlun. In: Simposium Pengurusan Teknologi, Operasi & Logistik (SIPTIK III), 11-12 Disember 2012, Universiti Utara Malaysia.

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The purpose of the research is to measure the service quality of the taxi service in Changlun. In order to have a good grasp of grasp of passenger’s perception of taxi service quality of Changlun in Kedah, a proper method used to reflect passenger’s opinion accurately.A questionnaire survey conducted to know their opinion about the taxi service quality in Changlun. The quality service of the public transportation in Malaysia is lower compare to other developed country .This study aims to improve the public transportation service and improve passenger’s satisfaction to the taxi service in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789832078739 ANJURAN: Pusat Pengajian Pengurusan, Teknologi dan Logistik, Universiti Utara Malaysia
Uncontrolled Keywords: -Quality of service, passenger, satisfaction, service reliability, efficiency
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Mohd Rizal Razalli
Date Deposited: 08 Jul 2013 08:43
Last Modified: 20 Apr 2016 04:30

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