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Global corporate strategies and local interests? (On the discussion in Europe)

Muller, Hans-Erich (1997) Global corporate strategies and local interests? (On the discussion in Europe). Malaysian Management Journal, 2 (1). pp. 23-35. ISSN 0128-6226

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The balance of economic power is beginning to shift. A lively debate is in progress in Europe about the social and political consequences of growing competition from emerging Southeast Asian countries. This article provides a broad outline of the background behind the dynamism and the driving forces of globalization. Leading corporations adapt themselves to the changing environmental conditions by using the strategies of global localization and decentralized organizational structures (lean production, total quality management, reengineering etc.). Their success, however, depends on the development of the relevant institutions, not the least for regulating conflicts.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 03 Oct 2010 01:34
Last Modified: 28 Jun 2015 02:22

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