Mohamad, Osman and Wheeler, Colin N. (1997) Export marketing behaviour of resource-based firms in Malaysia. Malaysian Management Journal, 2 (2). pp. 13-23. ISSN 0128-6226
![[thumbnail of Osman__Mohamad.pdf]](https://repo.uum.edu.my/style/images/fileicons/application_pdf.png) Preview |
PDF
Download (1MB) | Preview |
Abstract
This article is concerned with the export market strategy adopted by manufacturers-exporters in resource-based industries. The characteristics, export performance and marketing strengths of firms adopting a market concentration srtrategy versus firms adopting a market diversification strategy are investigated. The results show that firms adopting a diversification strategy are larger, have more export experience and higher percentage of foreign equity participation, and achieved better export performance compared to firms adopting a market concentration strategy. The former also exhibits greater commitment to exporting and are significantly different from the latter as regards to sources of marketing competitive strengths.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | UNSPECIFIED |
| Depositing User: | Mrs. Norazmilah Yaakub |
| Date Deposited: | 03 Oct 2010 01:43 |
| Last Modified: | 28 Jun 2015 02:21 |
| URI: | https://repo.uum.edu.my/id/eprint/867 |
Actions (login required)
 |
View Item |