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Marketing and online advertisement: An overview of legal implication in Malaysia

Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2009) Marketing and online advertisement: An overview of legal implication in Malaysia. International Journal of Business and Society, 10 (2). pp. 83-91. ISSN 1511-6670

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In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation.The issue of non-repudiation relates directly to the issue of online advertisement, whether it is an “offer” or an “invitation to treat”, since if it is an offer, the seller cannot repudiate the acceptance made by the buyer over the online advertisement. This article will discuss this prevalent issue which is yet to be decided by the Malaysian judicial system.

Item Type: Article
Uncontrolled Keywords: online advertisement, marketing, offer, invitation to treat
Subjects: H Social Sciences > HF Commerce
Divisions: College of Law, Government and International Studies
Depositing User: Dr Zainal Amin Ayub
Date Deposited: 28 Aug 2013 00:56
Last Modified: 28 Aug 2013 00:56

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