Safitri, Irina (2013) Public awareness, corporate social responsibility and the Malaysian 'No More Plastic Bag' campaign. In: 1st International Conference on Innovation and Sustainability (ICOIS 2013), 3-4 April 2013, Sunway Resort Hotel & Spa Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

In order to implement policies of sustainability to change consumer behavior, governments must also gain sufficient support from various stakeholders across the wider community as well as the private sector.In Malaysia as elsewhere government campaigns to encourage shoppers to stop using plastic bags illustrates not only the challenges of getting the community to 'go green' but also to sustainably change consumer behavior.The 'no plastic bags' campaign began in several Malaysian states before being adopted as a national policy direction.This presentation will discuss this process in terms of the wider challenge of public education or awareness campaigns as government policy-building for future sustainability.It will also consider the role that corporate social responsibility policies play in the support provided for such campaigns by participating shops, supermarkets and shopping centres.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Organizer: School of Government, UUM College of Law, Government and International Studies, Universiti Utara Malaysia; Partner with: Sunway University & HUSO
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	11 Sep 2013 07:25
Last Modified:	11 Sep 2013 07:25
URI:	https://repo.uum.edu.my/id/eprint/8898

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