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PM Dr. Asmat Nizam Abdul Talib

Associate Professor

Othman Yeop Abdullah Graduate School of Business

Universiti Utara Malaysia

Market Orientation, International Business Strategy, International Marketing , Strategic Marketing

PREVIOUS APPOINTMENTS: · Sessional Lecturer, Department of Management, Aston University (2001-2005) · Visiting Associate Professor, Tashkent State Technical University, Uzbekistan (1997) · Tutor, Universiti Utara Malaysia, (1993-1994) · Tutor, Universiti Pertanian Malaysia, (1992-1993)

ACADEMIC QUALIFICATIONS: - Phd in Marketing, Aston University,United Kingdom,2005. - MBA (International Business), Cardiff University, 1994 - BA (Economics) Concordia University, Canada, 1992

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Latest Additions

  1. Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry and Alias, Nursiha (2012) The willingness to boycott among Malaysian Muslims. In: 3rd Global Islamic Marketing Conference (GIMC3), December 17, 2012, Cairo, Egypt. (Unpublished)
  2. Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry (2012) Will you boycott?: A study of Malaysian Non-Muslims’ willingness to boycott. In: 4th International Conference on International Studies (ICIS 2012), 4-5 December 2012, Impiana KLCC Hotel, Kuala Lumpur, Malaysia. (Unpublished)
  3. Abdul Talib, Asmat Nizam and Abdul Malek, Marlin Marissa and Jaguli, Abd Rahim and Husin, Hartini (2014) Anxiety and sociocultural adjustment from the perspective of international students in Malaysia. In: 4th International Conference on Management (4th ICM 2014), 16 - 17 June 2014, The Kuta Beach Heritage Hotel, Bali Indonesia.
  4. Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry (2015) Antecedents to willingness to boycotts among Malaysian muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, pp. 70-106. ISBN 9781466662728
  5. Abu Bakar, Abdul Rahim and Abdul Talib, Asmat Nizam and Hashim, Fariza (2014) Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation. Journal for Global Business Advancement, 7 (1). pp. 88-107. ISSN 1746-966X
  6. Terwase, Isaac Terungwa and Abdul Talib, Asmat Nizam and Zengeni, Knocks Tapiwa (2014) Economic governance and security perspective in West Africa: The role of ECOWAS. In: UUM International Conference on Governance 2014 (ICG), 29th - 30th November 2014, Flamingo Hotel By The Beach, Pulau Pinang.
  7. Terwase, I.T. and Boonmanee, T. and Abdul Talib, Asmat Nizam and Zengeni, K.T. and Ejuvbekpokpo, S.A. and Edogbanya, A. (2014) Obudu cattle ranch: A tourist destination in Nigeria. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.
  8. Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese. In: Australia New Zealand International Business Academy (ANZIBA) 2015 Conference, 11-13 February 2015, Melbourne Business School, Melbourne, Australia. (Unpublished)
  9. Abdul Talib, Asmat Nizam and Abd Razak, Ili Salsabila (2013) Cultivating export market oriented behavior in halal marketing. Journal of Islamic Marketing, 4 (2). pp. 187-197. ISSN 1759-0833
  10. Terwase, Isaac Terungwa and Abdul Talib, Asmat Nizam and Zengeni, Knocks Tapiwa (2015) The role of ECOWAS on economic governance, peace and security perspectives in West Africa. Mediterranean Journal of Social Sciences, 6 (3). pp. 257-261. ISSN 2039-9340