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Prof. Dr. Azilah Kasim


UUM College of Law, Government and International Studies

Universiti Utara Malaysia

Tourism Marketing, Business and Environmental Management

• Ph.D. in Tourism and Environment, University of East Anglia, UK, 2004. • M.Sc. in Parks, Recreation and Tourism Resources, Michigan State University, USA, 1995. • B. Sc. (Hons.) in Urban & Environmental, Brock University, Brock University, Canada, 1992.

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Latest Additions

  1. Kasim, Azilah and Dzakiria, Hisham and Lim, Kong Teong (1999) Segmenting hotel guests : The case of five star hotels in Langkawi. Malaysian Management Journal, 3 (1). pp. 93-108. ISSN 0128-6226
  2. Kasim, Azilah and Dzakiria, Hisham (2003) Rekreasi kampus di Universiti Utara Malaysia. Jabatan Penerbitan dan Teknologi Media, Universiti Utara Malaysia, Sintok. ISBN 9832479339
  3. Kasim, Azilah and Dzakiria, Hisham (2009) Encouraging environmental management among small and medium accommodations (SMAs) through e-learning initiative. Turkish Online Journal of Distance Education-TOJDE, 10 (2). pp. 162-174. ISSN 1302-6488
  4. Ismail, Anida and Kassim, Azilah and Zahari, Mohd Salehuddin (2010) Responsiveness of restaurateurs towards the implementation of environment-friendly practices. South Asian Journal of Tourism and Heritage, 3 (2). pp. 1-10. ISSN 0974-5432
  5. Kasim, Azilah (2004) The role of business in social development: Understanding the concept of corporate social responsibility. In: Pembangunan komuniti dasar, konsep, strategi, dan isu di Malaysia. Penerbit Universiti Utara Malaysia, Sintok, pp. 131-184.
  6. Kasim, Azilah (2006) Tanggungjawab institusi perniagaan pelancongan terhadap alam sekitar. In: Pengurusan persekitaran dan pelancongan di Malaysia konsepsi dan kajian. Universiti Utara Malaysia, Sintok, pp. 191-221. ISBN 983328275X
  7. Scarlat, Cezar and Kasim, Azilah (2007) Noteworthy characteristics of the marketing decisions in service industry of emerging economies: Cases of Romania and Malaysia. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 119-132. ISBN 9789833827169
  8. Kasim, Azilah and Tahir, Shaharuddin, eds. (2007) Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok. ISBN 9789833827169
  9. Kasim, Azilah and Dzakiria, Hisham and Mohd Noor, Nor Azila (2000) Recreation and its influence on education aspiration. In: Seminar Penyelidikan Universiti Utara Malaysia 1999, 1999, Pusat Konvensyen Universiti Utara Malaysia.
  10. Kasim, Azilah (2011) Balancing tourism and religious experience: understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia. Journal of Hospitality Marketing & Management, 20 (3-4). pp. 441-456. ISSN 1936-8623