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Mr. Hasnizam Hasan

Pensyarah Kanan

UUM College of Business

Universiti Utara Malaysia

Marketing

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Latest Additions

  1. Hasan, Hasnizam and Halim, Fairol (2006) Consumer purchase of pirated VCD: Do non-price factors matter? International Journal of Business and Society, 7 (2). pp. 119-131. ISSN 1511-6670
  2. Hasan, Hasnizam and Md. Salleh, Salniza and Hussin, Zolkafli (2011) Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel. World Review of Business Research, 1 (1). pp. 25-33. ISSN 1838-3955
  3. Hasan, Hasnizam and Tengku Ahmad, Tengku Aroal Hawa Delaila and Mat, Ab Wahab (2013) Pengurusan reputasi jenama: Pengaruh pengalaman jenama pengguna terhadap pengurusan reputasi universiti. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.