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1. Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Conspicuous consumption behavior: Cultural dimensions, implications, and future research. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global, pp. 66-77. ISBN 9781466647497
2. Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior. In: 5th International Conference on International Studies (ICIS), 1st to 2nd December 2014, Kuala Lumpur, Malaysia.
3. Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam and Zakaria, Norhayati (2013) Simply showing off? The impact of materialism value on conspicuous comsumption. In: 2nd Applied International Business Conference (AIBC2013), 7 – 8 December 2013, Labuan School of International Business and Finance, Universiti Malaysia Sabah.
4. Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2016) Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture. In: Neuroeconomics and the Decision-Making Process. IGI Global, pp. 287-297. ISBN 9781466699892

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