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Dr. Nor Pujawati Md Said


Pensyarah Kanan (DS52)

UUM Kuala Lumpur

UUM Kuala Lumpur

Marketing, Consumer Behavior

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Latest Additions

  1. Achour, Meguellati and Md Said, Nor Pujawati and Boerhannoeddin, Ali (2011) Customer loyalty: The case of mobile phone users in Universiti Utara Malaysia. International Journal of Management Studies (IJMS), 18 (2). pp. 43-66. ISSN 0127-8983
  2. Md Said, Nor Pujawati and Wan Napi, Wan Noraini (2015) Celebrity and non-celebrity endorsement effectiveness on consumers’ attitude towards advertisement. International Academic Research Journal of Business and Technology, 1 (2). pp. 51-57. ISSN 2289-8433
  3. Md Said, Nor Pujawati and Wan Napi, Wan Noraini (2015) Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement. International Academic Research Journal of Business and Technology, 1 (2). pp. 51-57. ISSN 2289-8433