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Dr. Salniza Md. Salleh

Associate Professor

Pusat Pengajian Pemasaran

UUM College of Business

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Latest Additions

  1. Murjan, Azmi Amat and Md Salleh, Salniza (2012) The influence of market orientation, brand equity on SMEs performances. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.
  2. Al-Azzam, Abdel Fattah and Md Salleh, Salniza (2012) The direct effect of predictor variables on destination brand loyalty in Jordan. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 March 2012, Golden Flower Hotel, Bandung, Indonesia.
  3. Md Salleh, Salniza and Hussin, Zolkafli and Pangil, Faizuniah and Hasan, Hasnizam and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2013) An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia. International Journal of Business and Social Science, 4 (2). pp. 138-148. ISSN 2219-1933
  4. Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust. International Academic Research Journal of Business and Technology, 1 (2). pp. 58-70. ISSN 2289-8433
  5. Ismail, Zarina and Md. Salleh, Salniza and Ali, Juhary (2013) Kesan langsung prinsip transformasi perkhidmatan ke atas kualiti perkhidmatan di sektor awam. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.
  6. Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178
  7. Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11 (26). pp. 252-266. ISSN 1911-2017
  8. Ong, Chuan Huat and Md. Salleh, Salniza and Yusoff, Rushami Zien (2015) Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands. International Journal of Business and Commerce, 4 (7). pp. 51-75. ISSN 2225-2436
  9. Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2016) The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6. pp. 87-98. ISSN 1923-9335
  10. Mabkhot, Hashed Ahmad and Md Salleh, Salniza and Shaari, Hasnizam (2016) The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6 (3). pp. 596-602. ISSN 2146-4405