UUM Repository | Universiti Utara Malaysian Institutional Repository
FAQs | Feedback | Search Tips | Sitemap

Dr. Selvan a/l Perumal


Pensyarah Kanan (DS52)

UUM College of Business

Universiti Utara Malaysia

Marketing

Profile Picture

Latest Additions

  1. Perumal, Selvan and Mohd Noor, Nor Azila and Othman, Abdul Rahim and Adam, Mohamad Zainol Abidin and Ramachandram, Rajoo (2012) Dealer-supplier relationship satisfaction: Antecedent factors and its impact on trust and commitment. Project Report. Universiti Utara Malaysia. (Unpublished)
  2. Perumal, Selvan and Othman, Abdul Rahim and Mustafa, Saed Adnan (2013) The importance of corporate social responsibility on company performance in Malaysia. International Academic Research, 2 (1). pp. 9-16. ISSN 2227-6254
  3. M. Goaill, Majid and Perumal, Selvan and Mohd Noor, Nor Azila (2013) The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model. International Review of Management and Marketing, 3 (3). pp. 93-101. ISSN 2146-4405
  4. M. Goaill, Majid and Perumal, Selvan and Mohd Noor, Nor Azila (2013) The moderating effect of strength of manufacturer's brands on the relationship between retailer’s relationship satisfaction and commitment: A theoretical model. International Review of Management and Marketing, 3 (3). pp. 93-101. ISSN 2146-4405
  5. Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2007) Fairness and satisfaction in buyer-supplier relationship. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.
  6. Ahmad, Intan Shafinaz and Perumal, Selvan and Shaari, Hasnizam (2013) Keinginan pengguna untuk membeli produk berjenama mewah tiruan: Satu kajian di Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.
  7. Perumal, Selvan and Mustafa, Saed Adnan and Othman, Abdul Rahim (2014) CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
  8. Goaill, Majid Mapkhot and Perumal, Selvan and Mohd Noor, Nor Azila (2014) The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength. Asian Social Science, 10 (8). pp. 140-155. ISSN 1911-2017
  9. Seduram, Linda and Perumal, Selvan and Shaari, Hasnizam (2016) Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441
  10. Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2012) The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia. Journal of Marketing Development and Competitiveness, 6 (4). pp. 1-11. ISSN 2155-2843