Mohtar, Shahimi and Abbas, Mazhar (2015) Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation. Journal of Technology and Operations Management, 10 (1). pp. 1-13. ISSN 1823-514X

Abbas, Mazhar and Mohtar, Shahimi (2016) Factors influencing consumer resistance to innovation: Relationship between relative advantage, attitude towards existing product, social influence and self-efficacy. Journal of Arts, Science & Commerce, 7 (1). pp. 70-82. ISSN 2231-4172

Mohtar, Shahimi and Abdul Rahman, Intan Safura and Abbas, Mazhar (2015) Intellectual capital and its major components. Journal of Technology and Operations Management, 10 (1). pp. 15-21. ISSN 1823-514X

Abbas, Mazhar and Mohtar, Shahimi (2015) Social influence and price, influence on consumer resistance to innovation. Journal of Technology and Operations Management, 10 (2). pp. 78-88. ISSN 1823-514X

Mahmood, Khalid and Abbas, Mazhar and Tariq, Bilal and Abubakar Allumi, Nura and Nagi, Komal (2024) Understanding individual differences antecedents of impulse buying behaviour. Kurdish Studies, 12 (2). pp. 102-113. ISSN 20514883

Zahid, Sadia and Tariq, Bilal and Abbas, Mazhar and -, Abdul Kafi and Osman, Nor Hasni and Abubakar Allumi, Nura and Abdul Rahim, Mohd Kamarul Irwan and Ahmed Ansari, Hafiz Waqas (2025) Youth Unemployment and Economic Growth in South Asia: Policy Implications for Stability and Sustainable Development. International Journal of Sustainable Development and Planning (IJSDP), 20 (5). pp. 1925-1931. ISSN 1743-761X

Abbas, Mazhar and Maqbool, Anum and Maqbool, Asifa and Ahmed, Munir and Allumi, Nura Abubakar and Shahzad, Muhammad Naveed (2024) The impact of viral marketing on brand awareness and consumer purchase intention. Kurdish Studies, 12 (2). pp. 93-101. ISSN 20514883