Abdul Halim, Muhammad Qayyum and Zainal Abidin, Ahmad Hisham and Ismail, Adzrool Idzwan (2025) Examining Transmedia Character Engagement: Malaysian Audiences’ Connections with Tony Stark, Phil Coulson and Matt Murdock in the Marvel Cinematic Universe. Journal of Creative Industry & Sustainable Culture (JCISC), 4 (9). pp. 130-141. ISSN 2976-2480