Jumrah, Mohd Hanafi and Kay, Qi Ooi and Zaharin, Muhammad Su’ud Zhariff (2023) The Intention of Escapism on Binge-Watching Among Penangites. Journal of Creative Industry & Sustainable Culture (JCISC), 2. pp. 1-21. ISSN 2976-2480

Shi, Wee Ru and Jumrah, Mohd Hanafi (2025) A Theory of Reasoned Action Approach to Understanding the Influence of Tiktok Trends on Youth in Malaysia. Journal of Creative Industry & Sustainable Culture (JCISC), 4 (6). pp. 70-93. ISSN 2976-2480