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Mohd Noor, Nor Azila and Tunku Abaidah, Tunku Nur Atikhah (2019) Purchase behavior of retailer own brand label products. OPCION, 35 (23S). pp. 44-61. ISSN 10121587

Tunku Abaidah, Tunku Nur Atikhah and Kamarudin, Muhamad Ali Imran and Kamarruddin, Nur Nadia Adjrina (2024) The model of entrepreneurial marketing (EM) among agropreneurs in the emerging markets: a conceptual framework = el modelo de marketing emprendedor (EM) entre agroemprendedores en Mercados Emergentes: Un Marco Conceptual. UCJC Business and Society Review, 21 (80). pp. 160-209. ISSN 2659-3270

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