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Zahirah, Khinsa Fairuz and Poernomo, Winarto and Yusuf, Eddy and Bernardus, Denny (2026) Evaluating the Effectiveness of Digital Product Advertisement Type using Machine Learning and Shapley Additive Explanations Analysis. Journal of Information and Communication Technology (JICT), 25 (1). pp. 79-106. ISSN 1675-414X

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