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Will you boycott?: A study of Malaysian Non-Muslims’ willingness to boycott

Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry (2012) Will you boycott?: A study of Malaysian Non-Muslims’ willingness to boycott. In: 4th International Conference on International Studies (ICIS 2012), 4-5 December 2012, Impiana KLCC Hotel, Kuala Lumpur, Malaysia. (Unpublished)

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Purpose : This paper examined the motivations and willingness to boycott of Non-Muslim consumers in Malaysia; where Islam is prominent.The underlying base used is an on-going boycott spurred by Palestinian/Israel conflict in the Middle East, which targets American-originated firms operating in Malaysia. Design/Methodology/Approach: Two firms were selected based on their market presence, consumer familiarity and product affordability. In total 340 questionnaires were obtained from Non-Muslim university students and validated by multiple regression analysis. Findings :Three factors were found to be significant in predicting willingness to boycott; which were self-enhancement, perceived egregious behavior, and country image. Originality/value : This paper addressed boycott motivations from the context of Malaysian Non-Muslims quantitatively, based on an issue strongly related to Muslims.The results may have some implications on multinational firms, non- government organizations, policymakers as well the consumers.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of International Studies, Universiti Utara Malaysia
Uncontrolled Keywords: boycott, Malaysia, Non-Muslims, religiosity, country image.
Subjects: H Social Sciences > HF Commerce
Divisions: College of Law, Government and International Studies
Depositing User: PM Dr. Asmat Nizam Abdul Talib
Date Deposited: 21 Apr 2014 07:25
Last Modified: 21 Apr 2014 07:25
URI: http://repo.uum.edu.my/id/eprint/10687

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