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Search log analysis method to uncover user search behaviour on web searching environment


Mat Yamin, Fadhilah and Ramayah, T. and Wan Ishak, Wan Hussain and Othman, Siti Norezam (2014) Search log analysis method to uncover user search behaviour on web searching environment. In: International Conference on Research Methods in Management and Social Sciences, 27 - 28 September 2014, Kuala Lumpur, Malaysia.

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Abstract

User search behaviour was conceptualized as a strategy undertaken by the user in searching for information.Typically, searching activity on the web involved several steps; query formulation and reformulation, browsing the search results, and search results evaluation.The scope of this study has limited itself to query formulation that reflects the user search behaviour.The proposed method has been shown to successfully identify and classify user behaviour into two components namely; breadth search query and depth search query.The queries were initially recorded into search log through search interface.The search interface is one of the innovative tools that interface the Google search engine. Through this interface, user can enter the query and obtain the search results. In addition, the queries are also recorded for further analysis.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Search Interface, Search Behaviour, Search Log, Web Searching
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Fadhilah Mat Yamin
Date Deposited: 26 Oct 2014 04:11
Last Modified: 22 May 2016 06:26
URI: http://repo.uum.edu.my/id/eprint/12499

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