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Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia


Wafi, A. A. and Lim, Khong Chiu and Kayat, Kalsom (2014) Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.

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Abstract

This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour especially at first and repeat visitors.In addition, most studies are focused on the attributes of the visitors and destinations in relation to motivation, image, and service quality.Specifically, the aim of this study is to determine the relationships between perceived value, satisfaction, and revisits intention in the context of visitors’ experience at the business events.Therefore, Expectancy-Disconfirmation Theory will be used in order to investigate the relationship between an expectation before consumption and perception of visitors that lead to the positive action.This study will involve visitors who are attending Kuala Lumpur International Book Fair (KLIBF) and Malaysian Association of Tour and Travel Agents (MATTA) Fair as respondents.The data of this study will be collected from survey questionnaire.Thus, it is hoped that the findings of this study will enrich the knowledge of event organiser for better understanding of the behaviour of visitors in order to meet their needs and wants for a brighter future of the event industry.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-983-2078-83-8 Organised by: School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia 06010 UUM Sintok, Kedah, MALAYSIA Co-Organiser: Prince of Songkla Universiti & Universitas Ciputra
Uncontrolled Keywords: event experience, business events, perceived value, satisfaction, revisit intention, Malaysia
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 31 Dec 2014 07:21
Last Modified: 31 Dec 2014 07:21
URI: http://repo.uum.edu.my/id/eprint/12925

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