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Dr. Lim Khong Chiu

Associate Professor

UUM College of Arts and Sciences

Universiti Utara Malaysia

Physical & Sport Education, Recreation and Sport Management, Event Management, Sport Tourism, Research Methodology

PREVIOUS APPOINTMENTS: · Teacher, Secondary School, 1979-1990 · Lecturer, Darul Aman Teacher Training Institute, 1990-1999 · Lecturer, Institut Aminuddin Baki, 1999-2000 · Deputy Director, University Industry Link (UIL), Universiti Utara Malaysia, 2007-2008

ACADEMIC QUALIFICATIONS: · PhD, Physical Education and Sport, USM, 2004 · Diploma, Sports psychology, International Correspondence School, Singapore, 1998 · M.Ed. (Physical Education, USM, 1996 · B.A. (Hons) (Psychology), UKM, 1986 · Cert. Edu, Physical and Health Education, STTI, 1982

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Latest Additions

  1. Lim, Khong Chiu (2004) Hubungan antara tingkah laku kejurulatihan dengan kepuasan atlet terhadap kepemimpinan jurulatih. In: ASEAN Symposium on Educational Management and Leadership (ASEMAL4), 13 - 15 Disember 2004, Grand Plaza Parkroyal, Penang. (Unpublished)
  2. Lim, Khong Chiu and Khor, Poy Hua (2010) Visitor's motivations and perceptions on service quality at the KL International Tattoo Show. In: 3rd Asia - Euro Tourism, Hospitality & Gastronomy Conference 2010, 24-26 November 2010, Taylor's Lakeside Campus, Subang Jaya, Selangor. (Unpublished)
  3. Lim, Khong Chiu (2007) Designing sport and recreation programming: Towards enhancing consumers' participation in tourism industry. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 91-108. ISBN 9789833827152
  4. Lim, Khong Chiu and Mohd Yusof, Mohd Fadil and Abdul Razak, Roshita (2008) Pengurusan kemudahan sukan dan rekreasi satu tinjauan di hotel dan resort kawasan peranginan pantai wilayah utara Semenanjung Malaysia. Project Report. Universiti Utara Malaysia. (Unpublished)
  5. Cheah, Swee Ting and Lim, Khong Chiu and Kayat, Kalsom (2012) Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur. (Unpublished)
  6. Khor, Poy Hua and Lim, Khong Chiu (2011) Sport tourism pursuit: Malaysian women's perspective. In: ASEAN Conference on Scientific and Social Science Research 2011, 22 - 23 June 2011, Penang. (Unpublished)
  7. Khor, Poy Hua and Lim, Khong Chiu (2011) Multiculturism: Issues of Malaysian women's participation in sport tourism. In: PSU-USM International Conference on Humanities and Social Sciences 2011, 3 -4 October 2011, Hatyai, Songkla, Thailand. (Unpublished)
  8. Lim, Khong Chiu and Ananzeh, Omar A. (2012) The roles and importance of MICE destination attributes on the formation of host destination image. In: 3rd International Soft Science Conference (ISSC) 2012, 6-8 November 2012, Phnom Penh City, Cambodia. (Unpublished)
  9. Lim, Khong Chiu and Alananzeh, Omar A. (2012) The influence of promotion tools on the formation of host destination touristic image. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur.
  10. Lim, Khong Chiu and Khor, Poy Hua and Tham, Yin Chong (2011) Evaluation of service quality in sports and recreations programmes at hotels and resorts in the Northern Peninsular Malaysia. In: International Conference on Integration of Sport Industry (ICISI 2011), 23 - 24 June 2011, Kuala Lumpur. (Unpublished)