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Visitor's motivations and perceptions on service quality at the KL International Tattoo Show

Lim, Khong Chiu and Khor, Poy Hua (2010) Visitor's motivations and perceptions on service quality at the KL International Tattoo Show. In: 3rd Asia - Euro Tourism, Hospitality & Gastronomy Conference 2010, 24-26 November 2010, Taylor's Lakeside Campus, Subang Jaya, Selangor. (Unpublished)

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This study aims to assess visitors' perceptions on service quality at the KL International Tatoo Show and determine their motives for participating in the event. The sample comprised of 401 visitors attending the event. A quantitative survey in the form of self-administered questionnaire was utilized to collect data. The results showed that the main motive for visitors to visit the KL International Tattoo Show was to have some entertainment. The results also seemed to support that knowledge, sociability, relaxation, entertainment, and prestige were the motivating factors for visitors' participation in the event. The findings of the survey also revealed that majority of respondents were moderately satisfied with all the site features listed in the questionnaire but they were satisfied with the staff appearance, their friendly manner and approachability. Thus, this study portrayed important findings relating to the future planning of the event if it was to be a vital part of tourism promotion, as well as providing some insights that would help tourism managers and marketers to develop specific, tailor-made promotional strategies to target such tourists.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: visitor motivation, visitor perception, service quality, event tourism
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Arts and Sciences
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 03 Jun 2012 00:57
Last Modified: 03 Jun 2012 00:57

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