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An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia


Md Salleh, Salniza and Hussin, Zolkafli and Pangil, Faizuniah and Hasan, Hasnizam and Mohd Mokhtar, Sany Sanuri and Shaari, Hasnizam (2013) An empirical investigation of brand loyalty behavior among hotel employees in northern Malaysia. International Journal of Business and Social Science, 4 (2). pp. 138-148. ISSN 2219-1933

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Abstract

Employee brand loyalty is essential to all organizations as it could translate into high organizational performance.In order to encourage employees to exhibit loyalty behavior, it has been argued that organizations need to create an environment that is perceived as positive for performance.As such, this paper reports the findings of a study conducted in two hotels to examine the impact of internal market orientation on employee brand loyalty behavior.The findings of this study indicates that only internal intelligence dissemination has an impact on employee brand loyalty behavior

Item Type: Article
Uncontrolled Keywords: internal market orientation, employee loyalty, employee brand loyalty behavior.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Dr. Salniza Md. Salleh
Date Deposited: 09 Sep 2015 09:35
Last Modified: 18 Apr 2016 07:37
URI: http://repo.uum.edu.my/id/eprint/15444

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