Mohamed On, Harlina (2014) Pengiklanan bidang kepakaran peguam: Keperluannya dalam membantu bakal klien memilih peguam. UUM Journal of Legal Studies, 4. 014-032.. ISSN 2229-984X

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Abstract

In the context of advertising by lawyers, it is the obligation of the legal profession to educate the public, especially those who are in the middle and low income group, of the existence and availability of legal services to help them solve legal problems.Thus, advertisement by legal services should contain information relevant to the public domain.However, in view of the publicity rules governing the legal professions Malaysia, the information which can be advertised are largely limited to attorney bios and details about the firm and the firms’ partner.Information which must be made know to the public eg; those which may help the public to compare the services in the market and choose the services of lawyers which are appropriate to their needs, cannot be advertised.One is the information on the areas of expertise of lawyers.Based on content analysis method, this paper discusses the restrictions to advertise areas of expertise as contained in the rules governing the legal profession publicity Malaysia, and to make comparisons with the regulations in force in the United States, the United Kingdom (England & Wales) and Australia (New South Wales).Based on simple sampling, questionnaire to survey public perception and counsel regarding this issue were distributed and the findings were presented in a descriptive manner.The results showed that the majority of the lawyers and the public have a perception that the information about the field of expertise is the appropriate information to be advertised by a lawyer.Finally, the authors suggest that the method of advertising on the areas of expertise that should be enforced by the Bar Council.

Item Type:	Article
Uncontrolled Keywords:	pengiklanan, perkhidmatan guaman, bidang kepakaran, klien
Subjects:	K Law > K Law (General)
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	28 Oct 2015 08:39
Last Modified:	28 Oct 2015 08:39
URI:	https://repo.uum.edu.my/id/eprint/16023

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