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Fairness and satisfaction in buyer-supplier relationship


Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2007) Fairness and satisfaction in buyer-supplier relationship. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.

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Abstract

The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: College of Business
Depositing User: Dr. Selvan a/l Perumal
Date Deposited: 02 Nov 2015 09:00
Last Modified: 02 Nov 2015 09:00
URI: http://repo.uum.edu.my/id/eprint/16052

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