Abu Hassim, Affendy and Abdul Talib, Asmat Nizam and Abu Bakar, Abdul Rahim (2011) The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance. In: 2011 International Conference on Sociality and Economics Development (ICSEP 2011), 4th to 5th June 2011, Kuala Lumpur.

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Abstract

This research examines the relationships between entrepreneurial orientation, market orientation, innovativeness and firm performance on the moderating effect of external environmental factors on the market orientation and firm performance relationship.There has been relatively little research that examines the relationship between strategic orientations, such as entrepreneurial orientation, market orientation, organizational innovations and their consequences on firm performance in developing countries. This paper represents an attempt to do so from the Malaysian perspectives.A response rate of 398 SMEs in Malaysia and the findings show that the entrepreneurial orientation and innovativeness exert a positive effect on firm business performance, market orientation exhibits a negative effect on firm performance.The external environmental factors do have a moderating effect on the relationship between market orientation and firm performance.This paper provide recommendations for entrepreneurs of how their entrepreneurial orientation, market orientation and organizational innovations influenced their firm performance.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Entrepreneur Orientation, Market Orientation, Innovation, Performance, SMEs
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	PM Dr. Asmat Nizam Abdul Talib
Date Deposited:	15 Nov 2015 03:41
Last Modified:	24 Apr 2016 00:12
URI:	https://repo.uum.edu.my/id/eprint/16118

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