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Responsiveness of restaurateurs towards the implementation of environment-friendly practices

Ismail, Anida and Kassim, Azilah and Zahari, Mohd Salehuddin (2010) Responsiveness of restaurateurs towards the implementation of environment-friendly practices. South Asian Journal of Tourism and Heritage, 3 (2). pp. 1-10. ISSN 0974-5432

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An adoption of an environmentally friendly management approach is one of the popular issues addressed in many industries including the restaurant industry. This study empirically examines the internal and external drivers and barriers that may contribute to the responsiveness of restaurateurs towards implementation of environmentally friendly practices. Using semi-structured interviews with the independently owned casual upscale restaurants operators, some meaningful insights were obtained. Restaurateurs, perhaps like most individuals are concerned about the environment, but are not fully aware and educated about the present condition of the environment. Inadequate knowledge coupled with intermittent green supply chain has resulted into a half-hearted commitment towards the preservation of the environment. This circumstance indicates that in order for significant effort cannot be shouldered solely by responsible authorities. The business community, corporate or individually owned needs to resume a more active role in fostering environment-friendly practices (EFPs) which in turn can serve as a “win-win” situation for all parties.

Item Type: Article
Uncontrolled Keywords: Restaurateurs, Implementation, Environment-friendly Practices
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: College of Arts and Sciences
Depositing User: Prof. Dr. Azilah Kasim
Date Deposited: 30 Nov 2010 00:51
Last Modified: 30 Nov 2010 00:51
URI: http://repo.uum.edu.my/id/eprint/1619

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