Perumal, Selvan and Mustafa, Saed Adnan and Othman, Abdul Rahim (2014) CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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Abstract

The role of corporate social responsibility and reputation of corporations has become considerable interest as company strategies in recent years. These strategies have engendered considerable interest on Public listed companies to improve their companies' performance.While previous research on the relationship between these strategies and company performance has largely been based on international data, this paper reviews the relationship between the adoption of corporate social responsibility dimensions, reputation and the company performance of public listed companies.200 responses were received from a population that had already working in Malaysian public listed companies.Using the partial least squares equation modeling as the approach to examine the model.Furthermore this paper found a significant relationship between CSR, reputation and company performance.The findings imply that public listed companies could improve their performance by implementing CSR and reputation as company strategies.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-957-09 1 0-05-5 Organized by: School of Business Management (SBM) Universiti Utara Malaysia
Uncontrolled Keywords:	CSR; Reputation; Company Performance; PLS.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Business Management
Depositing User:	Dr. Selvan a/l Perumal
Date Deposited:	17 Apr 2016 08:01
Last Modified:	17 Apr 2016 08:01
URI:	https://repo.uum.edu.my/id/eprint/17931

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