Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Craving vs. compulsion for luxury goods? trends and patterns of the gen Y conspicuous consumption behavior. In: 5th International Conference on International Studies (ICIS), 1st to 2nd December 2014, Kuala Lumpur, Malaysia.

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Abstract

Purchases of global brands are becoming so popular among affluent society not only in the Western countries but also have widespread to the other parts of the world especially among East-Asian societies.Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags, electronic goods, cell phones and accessories, computers, clothing, watches, shoes, and many more.Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Yet such understanding is still much limited in the context of Asian consumers (Kuisma, 2008). However, consumers from the Asian market are expected to engage in conspicuous consumption behavior to purchase global brands due to the market demands and increasing income level.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN 978-983-44661-5-2 Organized by: School of lnternational Studies (SolS), College of Law, Government and lnternational Studies, Universiti Utara Malaysia (UUM).
Uncontrolled Keywords:	conspicuous consumption, international marketing, culture, Asian, Gen Y
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of International Studies
Depositing User:	Dr. Wan Nurisma Ayu Wan Ismail
Date Deposited:	17 Apr 2016 08:26
Last Modified:	17 Apr 2016 08:26
URI:	https://repo.uum.edu.my/id/eprint/17934

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