Zulkepli, Zuraida Hani and Hasnan, Norlena and Mohtar, Shahimi (2015) Communication and service innovation in small and medium enterprises (SMEs). In: 2nd Global Conference on Business and Social Sciences (GCBSS-2015), 17- 18 September, 2015, Bali, Indonesia.

Preview

PDF Available under License Attribution 4.0 International (CC BY 4.0). Download (251kB) | Preview

Abstract

Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between communication and service innovation.Many considered communication underpinned the organizational values and culture that lead for the innovation, yet it still unclear and more exploration required. Therefore, this paper attempts to provide a detailed discussion on the influence of communication on service innovation and the constraint in the implementation of service innovation in SMEs

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Service innovation; small and medium enterprises; communication; technology; economic growth
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	School of Technology Management & Logistics
Depositing User:	Dr. Norlena Hasnan
Date Deposited:	07 Jun 2016 07:56
Last Modified:	07 Jun 2016 07:56
URI:	https://repo.uum.edu.my/id/eprint/18064

Actions (login required)

View Item