Yusuf-Asaju, Ayisat W. and Md Dahalin, Zulkhairi and Ta'a, Azman (2016) A proposed framework for mobile Internet QoS customer satisfaction using big data analytics techniques. In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand.

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Abstract

In the past few years, the Nigeria telecommunication industry has experienced tremendous growth and changes to the extent that customers find it much easier to access the internet through their mobile phones.However, the growth in mobile telecoms subscribers comes with challenges of quality of service, which lead to fluctuations in customer satisfaction.Therefore, the present study proposed a customer satisfaction prediction model through the Key performance indicators obtained from the objective measurement of the network traffic using extended and exhaustive study of the literature.The proposed framework would guide mobile network operators on strategies to embark on in order to retain their customers within the network.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	ISBN: 978-967-0910-19-2 Organized by: College of Arts and Sciences, Universiti Utara Malaysia
Uncontrolled Keywords:	QoS, QoE, Prediction model, Customer perception, big data analytics and Customer satisfaction.
Subjects:	T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions:	School of Computing
Depositing User:	Prof. Dr. Zulkhairi Md Dahalin
Date Deposited:	29 Nov 2016 09:09
Last Modified:	03 Nov 2020 07:37
URI:	https://repo.uum.edu.my/id/eprint/20109

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