Md Saad, Norsafinas and Masnan, Faiz (2016) Examining product factors affecting the satisfaction of Smartphone consumers. The 6th International Conference on International Studies (tcis 2076). pp. 152-164.

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Abstract

The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after purchasing the product. This study employs a quantitative method by surveying 382 respondents among the Generation Y in the Northern region of Malaysia. The results of this study indicates that product judgment, product feature, and brand image are correlated significantly with consumer satisfaction. Meanwhile, the most influential element of consumer satisfaction is product judgment.

Item Type:	Article
Additional Information:	ISBN 9789834466183
Uncontrolled Keywords:	Smartphone Industry, Generation Y, Product Judgment, Product Feature, Brand Image, Consumer Satisfaction
Subjects:	K Law > K Law (General)
Divisions:	School of International Studies
Depositing User:	Mr. Che Hasan Hashim
Date Deposited:	19 Sep 2018 08:07
Last Modified:	19 Sep 2018 08:07
URI:	https://repo.uum.edu.my/id/eprint/24776

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