Ahmad Khusaini, Noryana and Daud, Mohd Shamsul and Shahrul Asari, Seri Intan Idayu and Kamaruzzaman, Kartini
Promoting libraries through wall : Needs, wants and opportunities.
In: National Seminar on Information Technology in the Library, 3-5 August 2010, Bayview Hotel, Penang, Malaysia.
Most of the libraries nowadays were changing their promotion strategy by utilizing online social network
such as Facebook as a channel to reach their services to the public. Libraries in Malaysia were not left
behind in using this opportunities as a platform to promote their services towards the patrons a whole. However, there are still some limitations for the libraries in Malaysia to use Facebook applications thoroughly. Libraries in Malaysia need to do some research and observations to the maximum by utilizing the Facebook application in order for them to attract more patrons utilizing the Facebook that was
developed by libraries.Facebook is developed as a medium for the patrons in getting to know the latest information, events, resources, products and services available in the libraries. This paper will focus on the barriers and limitations face by the librarians in using the Facebook towards promoting libraries resources, services, events, products and etc. Moreover, this paper also will discuss on how the libraries in Malaysia promoting their services as compare to the others international libraries. Standard frameworks of Facebook applications will be developed and used by Malaysian Libraries to ensure that they can utilize the Facebook successfully.
Actions (login required)