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Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks


Cheah, Swee Ting and Lim, Khong Chiu and Kayat, Kalsom (2012) Young Malaysians' travel lifestyles and intentions: The moderating effects of personal characteristics and perceived risks. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur. (Unpublished)

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Abstract

The young travellers' segment is an emerging market for the travel and hospitality industry.However, the negligence in this lucrative market segment has caused failure in collecting statistics as well as having specific marketing plans and policies by most countries including Malaysia.In addition, there is very little study conducted regarding travelling activities among young Malaysians.This paper focuses on the travel lifestyles and intentions of young Malaysians in travelling overseas.Personal characteristics and perceived risks are examined to study their moderating effects on the relationship between travel lifestyles and intentions.Thus, this study targets to remedy the shortcomings of prior research pertaining to young Malaysians' outbound tourism patterns.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: young travellers; travel lifeslyles; travel intentions; moderating effects
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 23 May 2013 04:23
Last Modified: 23 May 2013 04:23
URI: http://repo.uum.edu.my/id/eprint/7982

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