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The influence of promotion tools on the formation of host destination touristic image


Lim, Khong Chiu and Alananzeh, Omar A. (2012) The influence of promotion tools on the formation of host destination touristic image. In: Tourism and Hospitality International Conference (THIC 2012), 23rd - 24th November 2012, De Palma Ampang Hotel, Kuala Lumpur.

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Abstract

Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotion tools are considered a critical factor in destination image formation. However, recent surveys indicate that the roles and importance of promotion tools of MICE tourism on the formation of Jordan's destination image was not given emphasis. Thus, this study aims to determine the influence of promotion tools utilized to promote MICE tourism on the formation of the touristic image of Jordan.The differences in the perceptions of local and international MICE participants on the importance of promotional tools in terms of their gender and nationality were also examined. Results show the significant differences among MICE participants' perceptions on the importance of promotion tools and the roles of promotion tools significantly influence on the formation of Jordan's touristic image. This study provides implications for the event planners, event organizers, and other MICE event stakeholders, as well as enriching the limited research in MICE tourism in developing countries.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: MICE tourism; promotion tool; destination image; Jordan
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 23 May 2013 02:58
Last Modified: 23 May 2013 02:58
URI: http://repo.uum.edu.my/id/eprint/8016

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