Hassan, Shahizan and Li, Feng (2003) A model for assessing content strategies of political web sites. Analisis, 10 (2). pp. 85-96. ISSN 0127-8983
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Abstract
Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four different countries Malaysia,United Kingdom, United States, and Australia, were analysed comprehensively to elicit the AIPD content elements. A total of 51 elements were identified that represent the basis for the content assessment model.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | political web sites, content evaluation, content assessment |
| Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering |
| Divisions: | College of Business |
| Depositing User: | Mrs. Norazmilah Yaakub |
| Date Deposited: | 04 Jul 2010 01:47 |
| Last Modified: | 04 Jul 2010 01:47 |
| URI: | https://repo.uum.edu.my/id/eprint/88 |
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