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A model for assessing content strategies of political web sites

Hassan, Shahizan and Li, Feng (2003) A model for assessing content strategies of political web sites. Analisis, 10 (2). pp. 85-96. ISSN 0127-8983

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Official URL: http://ijms.uum.edu.my


Despite hundreds of web sites published daily all over the world,to date,there is very little information on how we can evaluating content strategies of political websites by adopting the Attracting, Informing, Positioning, and Delivering (AIPD) approach. Twenty political web sites from four different countries Malaysia,United Kingdom, United States, and Australia, were analysed comprehensively to elicit the AIPD content elements. A total of 51 elements were identified that represent the basis for the content assessment model.

Item Type: Article
Uncontrolled Keywords: political web sites, content evaluation, content assessment
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Divisions: College of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Jul 2010 01:47
Last Modified: 04 Jul 2010 01:47
URI: http://repo.uum.edu.my/id/eprint/88

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