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Sports business: Perspectives of Malaysian women's experiences in sport tourism pursuit


Khor, Poy Hua and Lim, Khong Chiu and Tham, Yin Chong (2010) Sports business: Perspectives of Malaysian women's experiences in sport tourism pursuit. Journal of Sports Science and Technology, 10 (2S). pp. 253-257. ISSN 1513-720

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Abstract

This study identifies leisure constraints perceived by Malaysian women in sport tourism participation and negotiation strategies adopted to overcome these leisure constraints in creating positive sport tourism pursuits. The hierarchical node1 of leisure constraints developed by Crawford, Jackson, and Godbey (1991) was used as the guiding theoretical base. Some of the findings challenge the results of previous leisure studies by revealing that interpersonal constraint was the main component of leisure constraints perceived by Malaysian women in sport tourism participation.It was also identified that cultural constraint plays important role in deciding the levels of sport tourism participation among Malaysian women.Findings do, however, support previous researches that unavailability of time, lack of transport, ignorant about availability of leisure activities, lack of funds, and lack of convenient facilities are commonly perceived by Malaysian women in sport tourism pursuit.As sport tourism is capable of rejuvenating other sectors of the economy,this study could guide sport tourism operators in formulating strategies to enhance competitiveness on the multiracial markets.

Item Type: Article
Additional Information: INTERNATIONAL CONFERENCE ON SPORTS AND EXERCISE (ICSES 2010) Hosted by: College of Sports as Science and Technology, Mahidol University
Uncontrolled Keywords: Sport tourism, leisure constraints, cultural constraints, negotiation strategies, multiracial markets
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Dr. Lim Khong Chiu
Date Deposited: 01 Apr 2014 08:07
Last Modified: 01 Apr 2014 08:26
URI: http://repo.uum.edu.my/id/eprint/9864

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