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Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia

Kasim, Azilah and Dzakiria, Hisham (2014) Product evaluation and travel motivation of domestic tourists to island destinations in Malaysia. International Postgraduate Business Journal, 6 (1). pp. 1-27. ISSN 2180-2459

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This study focuses on product evaluation and tested the relationship between the pull and the push aspects of travel motivation theorized by Dann, (1981) and McGee et al.(1996) within the context of domestic tourism in island destinations.Thus it off ers an original contribution to the literature.The study uses personally assisted quantitative survey method at major entry and exit points to four island destinations in the northwest of Peninsular Malaysia.Domestic tourists spending at least one night at the destinations were the study’s respondents.Product evaluation fi ndings showed that domestic tourists are concerned with having a wider range of accommodations, an improvement the quantity of the public transport, and a wider range of pricing to suit their needs.They are only moderately impressed with the quality of accommodation, transportation, attractions, and activities provided at the island destinations and are least impressed with the prices, mobile and internet connection as well as food/beverage outlets location and food presentations.Test on the relationship between the pull and push aspects of travel motivation indicated a strong link between the tested variables, thereby providing empirical proof to the tested theory.The practical implication was that destination managers should focus more on quality of tourism provision instead of quantity.

Item Type: Article
Additional Information: Special Issues
Uncontrolled Keywords: Destination Management, Product Evaluation, Travel Motivation
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: College of Law, Government and International Studies
Depositing User: Prof. Dr. Azilah Kasim
Date Deposited: 11 Jan 2015 08:23
Last Modified: 11 Jan 2015 08:25

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