Kasim, Azilah and Altinay, Levent (2016) How do technology orientation, organizational learning, market conditions, and firm growth connect? A preliminary analysis on small and medium size hotels in Peninsular Malaysia. International Review of Management and Marketing, 6 (S7). pp. 121-126. ISSN 2146-4405

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Abstract

This paper presents a preliminary analysis on how organizational learning (OL) and market condition (MC) affect the relationship between technology orientation (TO) and growth of small and medium size firms.Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers.Regression analysis results indicated that MC has an enhancing effect on the positive and significant relationship between TO and growth/performance of small medium size hotels. Meanwhile, OL only partially mediates the relationship between TO with growth of those hotels.Implications of the findings are discussed at the end of the paper.

Item Type:	Article
Additional Information:	Special Issue for "International Soft Science Conference (ISSC 2016), 11-13 April 2016, Universiti Utara Malaysia, Malaysia"
Uncontrolled Keywords:	Organizational Learning, Market Conditions, Technology Orientation
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HB Economic Theory
Divisions:	School of Tourism, Hospitality & Environmental Management
Depositing User:	Prof. Dr. Azilah Kasim
Date Deposited:	07 Dec 2016 08:52
Last Modified:	07 Dec 2016 08:52
URI:	https://repo.uum.edu.my/id/eprint/20258

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