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Dr. Basri Rashid


Pensyarah Kanan (DS52)

Pusat Pengajian Pelancongan dan Hospitaliti

UUM College of Law, Government and International Studies

hospitality management, destination management, service evaluation

ASSOCIATE PROFESSOR DR.BASRI BIN RASHID (basri@uum.edu.my)is the Dean for the School of (Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia. His Bachelor of Art (Hons) in Hospitality Management is from Thames Valley University, London. He obtained his MBA from Universiti Kebangsaan Malaysia. The PhD was awarded by The University of Nottingham, United Kingdom. He taught graduate and undergraduate courses on Tourism and Hospitality. Among others, he conducted courses on Contemporary Issues in Tourism and Hospitality, Hospitality Seminar, Food and Beverage Cost Control, Restaurant Management, Research Methods for Tourism and Hospitality and Hospitality Strategic Management. His research interest are on the areas of Hospitality Services, Service Evaluation, Destinatimore...

B.A (Hons)Hospitality Management Thames Valley University, United Kingdom MBA Universiti Kebangsaan Malaysia PhD - Business And Management (Tourism)

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Latest Additions

  1. Rashid, Basri (2011) Career in hotel industry: Dilemma and challenges for muslims graduates. In: Seminar Islam Nusantara Peringkat Aseans: Pemikiran dan Cabaran Masa Kini, 19-20 Oktober 2011, De BARON Resort, Langkawi.
  2. Handayani, Bintang and Rashid, Basri (2013) Conceptualisation of nation brand image. International Journal of Management Studies (IJMS), 20 (2). pp. 165-183. ISSN 2180-2467
  3. Mohammad, Abdul alem and Rashid, Basri and Tahir, Shaharuddin (2013) Assessing the influence of customer relationship management (CRM) dimensions on organization performance. Journal of Hospitality and Tourism Technology, 4 (3). pp. 228-247. ISSN 1757-9880
  4. Maddin, K. and Rashid, Basri and Zainol, Noor Azimin (2014) Determinants of destination image and intentions to visit: A conceptual framework. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.
  5. Mu‘azu, L. and Rashid, Basri and Zainol, Noor Azimin (2014) Are hotels in Nigeria proactive in environmental management practices? In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia.
  6. Din, Norrina and Rashid, Basri and Ramli, Kamal Izzuwan (2015) Gauging food allergy knowledge among hospitality students. Journal of Management Research, 7 (2). p. 252. ISSN 1941-899X
  7. Mohammed, Abdul Alem and Rashid, Basri (2016) The moderating influence of internship program on the relationship between undergraduates' perception and their intention to join tourism and hospitality industry: A theoretical model. International Review of Management and Marketing, 6 (2). pp. 317-321. ISSN 2146-4405
  8. Mohammed, Abdul Alem and Rashid, Basri and Tahir, Shaharuddin (2014) Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry. Asian Social Science, 10 (9). pp. 197-212. ISSN 1911-2017
  9. Handayani, Bintang and Rashid, Basri (2015) National identity attributes as desired future image of a nation. Middle-East Journal of Scientific Research, 23 (11). pp. 2722-2730. ISSN 1990-9233
  10. Mohammed, Abdulalem and Rashid, Basri and Tahir, Shaharuddin (2016) The influence in CRM dimensions on marketing capabilities in hotel industry. In: International Conference on Business, Accounting, Finance and Economics (BAFE 2016), 05 Oktober 2016, Universiti Tunku Abdul Rahman, Kampar Perak, Malaysia.