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Mr. Bahtiar Mohamad


Pensyarah Kanan (DS52)

UUM College of Arts and Sciences

Universiti Utara Malaysia

Corporate Communication, Public Relations, Investor Relations

PREVIOUS APPOINTMENT: · Account Executive, Malindo Printers Sdn Bhd, Shah Alam, 1997-2002 · Part-time Lecturer, Cybernetic Technology International College, Cheras, 2001-2002 · Lecturer, Universiti Utara Malaysia, 2002-present · Head of Communication Department, UUM, 2005-2007

ACADEMIC QUALIFICATIONS: · MSc (Corporate Communication), Universiti Putra Malaysia (1999-2001) · BBA (Finance), Universiti Kebangsaan Malaysia (1993-1997)

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Latest Additions

  1. Mohamad, Bahtiar and Abu Bakar, Hassan and Rofie, Mohamad Khadafi (2004) Imej Islam di media cetak : analisis kandungan akhbar mingguan di Malaysia. The Malaysian Journal of Language and Communication, 1 (1). pp. 79-98. ISSN 1675-9850
  2. Mohamad, Bahtiar and Mohammed, Rosli and Abu Bakar, Hassan (2003) Identiti, imej dan reputasi korporat Persatuan Nelayan Kawasan Perlis Selatan. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)
  3. Mohamad, Bahtiar and Abu Bakar, Hassan (2003) Hubungan amalan komunikasi ketua dengan kepuasan kerja di kalangan kakitangan awam Negeri Kedah Darul Aman. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)
  4. Mohamad, Bahtiar and Abu Bakar, Hassan (2008) Komunikasi korporat: Konsep dan fungsian. In: Komunikasi organisasi isu dan cabaran alaf baru. Universiti Utara Malaysia, Sintok, pp. 165-179. ISBN 9789833827770
  5. Mohamad, Bahtiar (2007) Iklim dan budaya organisasi. In: Pengantar komunikasi organisasi /. Prentice Hall, Petaling Jaya, pp. 121-136. ISBN 9789833655694
  6. Mohamad, Bahtiar and Abu Bakar, Hassan and Halim, Haslina and Ismail, Ahmed Rageh (2014) Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia - Social and Behavioral Sciences, 155. pp. 115-122. ISSN 1877-0428
  7. Mohamad, Bahtiar and Kasim, Azilah (2015) Communicating cultural diversity and transnational education to strengthen ASEAN higher education. In: 2nd International Conference on Cultural Based Education, 9-12 September 2015, University of Philippines, Los Banos, Philippines. (Unpublished)
  8. Adamu, Adamu Abbas and Mohamad, Bahtiar and Abdul Rahman, Nik Adzrieman (2016) Antecedents of internal crisis communication and its consequences on employee performance. International Review of Management and Marketing, 6 (7S). pp. 33-41. ISSN 2146-4405
  9. Mohamad, Bahtiar and Zulkepli Hew, Jafri and Ismail, Ahmed Rageh and Abu Bakar, Hassan (2016) Intrinsic work values on building association of South-East Asian Nation’s future workforce: a comparison of three nations. International Review of Management and Marketing, 6 (S7). pp. 42-50. ISSN 2146-4405
  10. Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405