Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Relationship marketing, long term orientation and customer loyalty in higher education. Mediterranean Journal of Social Sciences, 6 (4). pp. 466-474. ISSN 2039-9340

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Modeling the effects of relational constructs on student satisfaction and loyalty to university. Journal of Marketing and HR (JMHR), 1 (1). pp. 41-54. ISSN 2455-2178

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) Relationship marketing dynamics, customer satisfaction and customer loyalty in retail banking: The role of long-term orientation culture and service recovery. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework. International Journal of Academic Research in Business and Social, 3 (9). pp. 117-131. ISSN 2222-6990