Article

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Relationship marketing, long term orientation and customer loyalty in higher education. Mediterranean Journal of Social Sciences, 6 (4). pp. 466-474. ISSN 2039-9340

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri (2015) Modeling the effects of relational constructs on student satisfaction and loyalty to university. Journal of Marketing and HR (JMHR), 1 (1). pp. 41-54. ISSN 2455-2178

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) The moderating effect of long-term orientation culture on the relationship between trust, personalization and customer satisfaction and loyalti: A proposed framework. International Journal of Academic Research in Business and Social, 3 (9). pp. 117-131. ISSN 2222-6990

Conference or Workshop Item

Abubakar, Muhammad Mujtaba and Mohd Mokhtar, Sany Sanuri and Abdullateef, Aliyu Olayemi (2013) Relationship marketing dynamics, customer satisfaction and customer loyalty in retail banking: The role of long-term orientation culture and service recovery. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.